Corina Lovering

When I was 3 my grandmother who was an elementary school teacher took me to school with her because I refused to go to the kindergarten. I am still not sure why, but I loved going to school. I used to sit quietly at my desk and was just fascinated by what the teacher and the pupils were saying and doing. I had my own books, pencils and notebooks and I was trying to do what the rest of the children were doing. I opened the same books they did, tried to copy in my notebook everything that they were writing on the blackboard. To the adults around that might have seemed like an imitation game. But to me it was real and serious. In my mind I was one of those children.  

A few months later my parents were shocked when I picked up a newspaper and fluently read the title of an article. To make sure that I could actually read they showed me other books and magazines and asked me to read some more paragraphs. When they finally realized that it was real they bought me children’s books and this is when my passion for reading started. 

As a child and then as a teenager I spent most of my spare time reading. I was utterly absorbed by the amazing stories of writers such as Camil Petrescu, Mircea Eliade, Marin Preda, Albert Camus, Honore de Balzac, Emil Zola, Victor Hugo, Marcel Proust, Jane Austin, Emily Bronte, Oscar Wilde, Ernest Hemingway, Lev Tolstoy, Hermann Hesse or Franz Kafka, to name only a few of my favourite authors. A lot has changed since then, but I still love books and my definition of happiness is living in a mountain cottage, surrounded by books and having all the time in the world to read.

Later on, I chose a profession that reflected my love for books and writing. While I was a student I started working as a business journalist for two English language publications: Nine O’Clock and The Diplomat. Those were the years that helped me shape my writing skills and thought me how an objective, informative text should sound like. 

A few years later I decided I wanted to take a step further and shifted to PR & Corporate Communications. Ever since then I have been working for both multinational and entrepreneurial companies and learnt a lot about their communications challenges and needs, writing strong impactful messages that make you stand out, approaching different types of audiences, building and maintaining an impeccable reputation, managing crisis situations and so much more. 

Communications is such a complex and broad area. There are a few clear rules that good communicators know and respect, but just like any other area dominated by creativity, it leaves a lot of room to interpretation and debate. Is this the right approach? Did my message get through the way I intended it? Should I react now or should I wait?

I have often asked myself these questions, as I am sure most communicators have too. And this is the reason why I started this blog: to share my thoughts, ideas, questions, even my frustrations, about various corporate communications topics: interesting things I have come across while reading a book or browsing the internet, challenges I am faced with in my everyday work, mistakes I have made as a communications professional and lessons I have learnt that might be useful for others, solutions to some communications issues that I discovered myself, maybe even some interesting book reviews.

Stay close to see what happens next! 

Corina Lovering